Aakash Odedra Company are a contemporary dance company based in Leicester. Led by Artistic Director Aakash Odedra and Producer Anand Bhatt, the company were awarded Arts Council England National Portfolio Organisation status in April 2018 and engaged me as their marketing consultant to help set up their marketing function. This included going out to tender for a new website, setting up systems for data capture and analysis, creating brand guidelines and overseeing the production of marketing materials for the company’s latest work. 

Dates of contract: October 2018 - May 2019

Services:

• Website tendering

• Data analysis

• Brand development

• Tour marketing

• Content creation