My role at Northern Ballet primarily involved looking after the marketing for the tour of their adaptation of Jane Eyre. This involved working with media buyers AKA to book advertising, creating brand partnerships and working with the content team and PR consultant to maximise the tour’s reach.

The tour went to Leeds, Nottingham, Sheffield, Norwich and London. I liaised with the venues over the campaign, ensuring they were up to speed with the latest developments and were using the assets that had been created to promote the production.

Dates of contract: December 2024 - May 2025

Services:

• Marketing campaign planning and implementation

• Venue liaison

• Media planning

• Partnership brokering

• Strategy