About Lucy White

Freelance arts marketing consultant specialising in contemporary dance

I am a freelance arts marketing consultant with over 20 years experience working in the industry. Prior to becoming freelance, I spent 12 years at Sadler’s Wells where I led the marketing for the venue’s in house productions on tour both nationally and internationally. I was also marketing lead on two strategic tours for Breakin’ Convention, and for the National Youth Dance Company.

Since then, I have worked with a range of independent artists and companies on marketing campaigns and audience development initiatives. Currently, I am Head of Marketing at Dance Umbrella (freelance) and am enjoying working with dance and circus clients.

I was also part of the three-woman team behind the Talking Moves podcast, launched by Greenwich Dance in 2020.

Areas of specialism include but are not limited to:

• Copywriting

• Marketing planning for touring

• Venue Liaison

• Digital campaigns

• Website briefing

• Design and print experience (including brochures, programmes and tour print)

• Marketing strategy consultation

• Brand development

• Social media strategy

• Podcast production